2012-2013 CCBC College Catalog

Mass Communication

MCOM 111 – 3 Credits
Introduction to Broadcasting and Mass Communications

Presents the historical development of print, broadcast, and electronic media and its impact on society; examines the rapid growth and development of the internet;and introduces students to the inventors, patents, scriptwriting formats, federal regulation, and careers in the media industry. MCOM 111 also examines the role of the audience in the creation of messages for advertising and public relations. Additional topics include: media ethics, news and information, media research, and global media. NOTE: Course offered every fall, spring and may be offered during additional sessions.

Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054; or ACLT 052

MCOM 112 – 3 Credits
Introduction to Applied Advertising, Public Relations, and Marketing

Focuses on analyzing and creating the types of promotional messages organizations produce to achieve their advertising, public relations, and marketing goals; emphasizes critical analysis of message design and content used to achieve marketing objectives. NOTE: Course offered every fall, spring and may be offered during additional sessions.

Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054; or ACLT 052

MCOM 113 – 3 Credits
Research in Communication

Focuses on the source selection and information gathering process in the scholarly investigation of communication. The course emphasizes the critical assessement of the relevance, reliability and credibility of each source used. NOTE: Courses offered less than once a year.

Prerequisites: ENGL 101 and SPCM 101.

MCOM 121 – 3 Credits
Publication Copywriting and Design

Explores the writing of copy and effective design for newsletters, brochures, fliers, advertisements, and business reports; emphasis is placed on factors affecting readability, the use of copy as an element of design, copy fitting, and copy formatting for print and electronic publications. NOTE: Courses offered less than once a year.

Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054; or ACLT 052

MCOM 130 – 3 Credits
Electronic Media Programming

Covers the fundamental programming strategies for conveying information, ideas, and values to target audiences. Emphasizes roles of management, advertisers, regulatory agencies, program producers, and media consumers; focuses on the development and distribution of television and radio program formats and series. NOTE: Courses offered less than once a year.

Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054; or ACLT 052

MCOM 131 – 3 Credits
Stagecraft

Gives practical study of basic technical production; emphasizes scenic construction and lighting techniques; includes scenic design, construction, rigging, painting, and the operation of lighting equipment; consists of lecture as well as shop hours; requires participation as technical crew and in Departmental productions. NOTE: Same as THTR 131. Credit can be earned for one course only. NOTE: Courses offered once a year (fall or spring).

MCOM 135 – 3 Credits
Acting for Television and Motion Pictures

Provides the opportunity for students who wish to enter media production in some aspect to discern and develop the ability to perform in the unique milieu of acting before the camera; involves an examination of these elements within the technical and performance demands of television and film production. NOTE: Same as THTR 135. Credit can be earned for one course only. NOTE: Courses offered once a year (fall or spring).

Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054; or ACLT 052

MCOM 149 – 3 Credits
Television and Radio Announcing

Explores the study of and involves practice in the techniques, duties, and tasks of the radio and television announcer; emphasis is placed on acquiring skills in analysis of copy, interpretation, and communication in a variety of speaking roles in front of the microphone and the camera. NOTE: Courses offered less than once a year.

Prerequisite: SPCM 101 or SPCM 105; SPCM 111 recommended

MCOM 150 – 3 Credits
Movies: History and Art

Examines the history of motion pictures from their origin as a late 19th century curiosity to their present status as powerful form of mass communication reflecting the impact of many art forms within humanities. This course covers the development of film techniques, the evolution of popular movie genres such as the western, horror, the science fiction/fantasy, and animated features. The course explores film's unique capacity to record and reshape history, and its power to reflect and form public attitudes and social values. Included are screenings of important films from the Hollywood studio system and diverse films representing international film production. NOTE: Course offered every fall, spring and may be offered during additional sessions. NOTE: Same as HIST 150. Credit can be earned for one course only.

Prerequisite: ENGL 101

MCOM 151 – 3 Credits
Introduction to Journalism

Introduces the skills, principles, and ethics of news reporting and news writing; covers different types of journalistic writing (feature, editorial, and news story) and news gathering, interviewing, and writing. NOTE: Same as ENGL 151. Credit can be earned for one course only. NOTE: Courses offered every fall and spring semester.

Prerequisite: ENGL 101 with a grade of "C" or higher.

MCOM 152 – 3 Credits
Newspaper Production

Focuses on the editorial and practical process for meeting deadlines, paste-ups, and getting the paper distributed. NOTE: Same as ENGL 152. Credit can be earned for one course only. NOTE: Course offered every fall, spring and may be offered during additional sessions.

Prerequisites: ENGL 101 and ENGL 151 or MCOM 151

MCOM 170 – 3 Credits
Television Production

Explores the environment of the television studio; provides a pragmatic "hands-on" experience with technical equipment and aesthetic design used in the pre-production, production, and post-production sequence of a video presentation. Lab Fee: $10.00 NOTE: Same as THTR 170. Credit can be earned for one course only. NOTE: Course offered every fall, spring and may be offered during additional sessions.

Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054; or ACLT 052

MCOM 231 – 3 Credits
Film and Television Writing

Presents screenings of important films and television programs illustrating the script writer's craft. Focuses on screenplays' unique format, analyzing scripts, and the writing and re-writing of students' work. May include studio production of some scenes. NOTE: Same as ENGL 231. Credit can be earned for one course only. NOTE: Courses offered once a year (fall or spring).

Prerequisite: ENGL 101 with a "C' or higher or written permission from instructor required

MCOM 271 – 1 Credit
Internship in Communications

Provides practical experience in a work environment for the advanced student (in Journalism, Speech, Mass and Corporate Communications). Includes work experiences in business, industry, educational institutions, social services organizations, or other agencies involved in the appropriate communications activity. Requires supervision by an appropriate advisor during the internship, establishment of learning objectives, and a journal documenting the completion of the learning objectives.

Prerequisite: Six credits in the major area and written permission from program coordinator required

MCOM 272 – 2 Credits
Internship in Communications

Provides practical experience in a work environment for the advanced student (in Journalism, Speech, Mass and Corporate Communications). Includes work experiences in business, industry, educational institutions, social services organizations, or other agencies involved in the appropriate communications activity. Requires supervision by an appropriate advisor during the internship, establishment of learning objectives, and a journal documenting the completion of the learning objectives.

Prerequisite: Six credits in the major area and written permission from program coordinator required

MCOM 273 – 3 Credits
Internship in Communications

Provides practical experience in a work environment for the advanced student (in Journalism, Speech, Mass and Corporate Communications). Includes work experiences in business, industry, educational institutions, social services organizations, or other agencies involved in the appropriate communications activity. Requires supervision by an appropriate advisor during the internship, establishment of learning objectives, and a journal documenting the completion of the learning objectives.

Prerequisite: Six credits in the major area and written permission from program coordinator required