The Community College of Baltimore County Continuing Education and Economic Development
CEED
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Marketing - CE

MAR 105 – Solving Problems and Making "Right" Decisions

Learn to utilize creative thinking to find solutions. Explore a methodology to determine a range of solutions, encourage and evaluate employee input and prioritize the risks and options to ensure correct decisions are made.

Course Objectives:
1. describe a problem-solving methodology,
2. demonstrate an understanding of the benefits of creative thinking in problem-solving,
3. resolve day-to-day business concerns by using an effective problem-solving methodology, and
4. conduct an effective brain-storming session.

MAR 108 – DVLP/INTGRTD/MRKTNG/PRMTN/PLNS

Discover strategies and approaches to develop effective, multi-faceted, integrated marketing promotion plans. Examine a variety of marketing promotion vehicles such as direct mail, sales promotion and advertising, and a process for creating a promotion mix to meet resource constraints and marketing objectives.

Course Objectives:
1. select the appropriate target market for a given product or service,
2. describe five different promotion vehicles,
3. select the appropriate promotion mix to support a marketing plan, and
4. develop an integrated marketing promotion plan using three different promotion vehicles.

MAR 109 – Introduction to Strategic Marketing

Learn to target markets and develop strategies to achieve goals and objectives for products and services. Develop an understanding of the Marketing Mix and the interdependency of each of its elements: Product, Price, Position and Promotion.

Course Objectives:
1. identify a target market,
2. write an effective marketing objective,
3. explain each of the 4Ps of the Marketing Mix, and
4. develop a strategic marketing plan.

MAR 110 – SPECIAL/EVTS/MARK/PLAN/SUCCESS

Learn the skills necessary to plan the right event. Discover how to execute the plan to ensure success.

Course Objectives:
1. determine an appropriate range of special events for a target market,
2. develop a detailed time plan and cost analysis for an event,
3. develop an event budget, and
4. develop a special event communication and advertising plan.

MAR 117 – Practical Marketing for a Competitive World

The success of your business depends on a sound marketing plan. By learning to review all the factors that affect your small business enterprise you can achieve your goals and objectives. Learn to evaluate data, assess advertising venues and tools, make sales and projections and write the plan itself.

Course Objectives:
1. identify elements of a marketing plan;
2. discuss internal and external marketing factors;
3. gather and evaluate marketing data;
4. identify marketing goals, objectives, and strategies;
5. identify and develop effective advertising venues and tools;
6. describe how to make sales and financial projections; and
7. write a marketing plan.

MAR 118 – Marketing Your Business on the Internet

Find out how to market your business on the Internet, even if you have little or no money to spend. In this practical, hands-on course, you'll learn little-understood secrets about the types of businesses that thrive on the web. Establishing an Internet presence, building online brand identity, and low-cost promotion strategies are included.

Course Objectives:
1. define marketing goals, target audiences, and market positions for a website;
2. list techniques for optimizing search engine 'hits' for a website;
3. describe how content, community, and commerce can maintain repeat visitors to a website; and
4. write an Internet marketing plan for a website/business.

MAR 120 – Essential Skills for Sales Professionals

Develop the skills and build the confidence needed to effectively promote a product or service and increase productivity in the sales process. Topics include setting goals, defining activities, time management, handling objections, effective negotiation and effective sales strategies. Intended for new or prospective sales professionals.

Course Objectives:
1. demonstrate the ability to set sales goals and monitor progress,
2. define specific activities needed to achieve desired goals,
3. plan and use selling time efficiently,
4. demonstrate the ability to manage objections to closing a sale,
5. utilize effective negotiation skills in sales transactions, and
6. develop strategies to improve sales productivity.

MAR 121 – Social Networking: Introduction to Social Networks for Marketing

Learn strategy and techniques for implementing social networks for your organization or business. Create your own private social network and develop collaborative work through social networking sites. Discover which social networking tools are right for your situation, and develop a social networking strategy for your organization.

Course Objectives:
1. identify and use social networking sites for business needs,
2. demonstrate the ability to create a marketing plan utilizing social networking,
3. employ metrics to evaluate marketing growth through social networking, and
4. implement social networking marketing strategies throughout an organization.

MAR 122 – Social Networking: Communicating and Marketing Using Social Networks

Develop a two-way communication and marketing strategy for your organization using social networks. Explore major social networks, and learn quick, easy ways to engage your customers or clients. Discover the advantages and disadvantages of each network, and find the optimal mix for your organizational needs.

Course Objectives:
1. identify and use social networking sites for business needs,
2. create social networking groups for customer communication,
3. use social networks to build customer loyalty, and
4. develop an online marketing profile and brand to build relationship marketing.

MAR 124 – Social Networking for Business

Discover new principles of communication through social networks, and learn how to integrate social networks into your organization's communication and marketing. You will work towards a continuing education certificate in Social Networking and Business from the Learning Resources Network (LERN), a nationally-recognized leader in continuing education programming. It consists of three courses, "Introduction to Social Networks," "Communicating and Marketing Using Social Networks," and "Integrating Social Networks in Your Organization."

Course Objectives:
1. identify and use social networking sites for business needs;
2. employ metrics to evaluate marketing growth through social networking;
3. create social networking groups for customer communication;
4. describe how social networking should function within an organization;
5. use social networks to build customer loyalty; and
6. create a private, internal social network for an organization.

MAR 125 – eMarketing Essentials: Improving Email Promotions

Discover new ways to improve email promotions, and discover how to analyze response rates. Learn about when to email, what to email, testing email copy, and tracking and testing email promotion.

Course Objectives:
1. discuss email promotion methodology and delivery systems,
2. list guidelines on how to write effective email copy,
3. describe how not to create spam email and best target audiences, and
4. create a plan to track and evaluate email promotions.

MAR 126 – eMarketing Essentials: Boosting Your Website Traffic

Develop your skills in boosting web site traffic, including how to analyze visitor traffic, search engine optimization, and redesigning web copy.

Course Objectives:
1. use Google Analytics to analyze website traffic,
2. list techniques on how to track webpage views and visitors,
3. use Google Optimizer to test a web page, and
4. describe how to increase customer retention through interactive features.

MAR 127 – EMARKET/ONLINE/ADVERTISING

Use online advertising techniques to better market your organization. Pay-per-click advertising, Adword campaigns, and other social media marketing techniques are explored.

Course Objectives:
1. list fundamental online advertising techniques,
2. create a social media advertisement and select a target audience,
3. describe how keywords and keyword variations can improve advertising results, and
4. analyze online advertising results.

MAR 128 – eMarketing Essentials

Understand the principles of eMarketing to promote your organization. You will work towards a continuing education certificate in eMarketing from the Learning Resources Network (LERN), a nationally-recognized leader in continuing education programming. It consists of three courses, "Improving Email Promotions," "Boosting Your Website Traffic," and "Online Advertising."

Course Objectives:
1. discuss email promotion methodology and delivery systems,
2. create a plan to track and evaluate email promotions,
3. list techniques on how to track webpage views and visitors,
4. use Google Analytics to analyze website traffic,
5. create a social media advertisement and select a target audience, and
6. analyze online advertising results.

MAR 129 – Customer Service Fundamentals

Learn how to develop new skills in identifying and satisfying customer needs and to become an indispensable asset to any organization. Discover the best methods for measuring customer service and applying the principles of consumer behavior to the business. Cover target marketing, market segmentation, marketing mix, industrial and consumer marketing, international customers, call centers, customer complaints, and more.

Course Objectives:
1. determine how to measure customer service and satisfy customer┐s needs,
2. identify the differences between marketing and sales,
3. describe the basics of consumer behavior and how customer purchasing decisions are made, and
4. explain how new products contribute to one┐s organization┐s success and learn about the benefits and risks of international marketing.

MAR 130 – Successful Survey Techniques

This course is designed to enable the student to learn about conducting surveys that assist in accomplishing lower costs, higher retention, and increased customer satisfaction. Topics to be covered include explanation of the eight-stage needs assessment model as a surveying technique, classification of the most appropriate survey population for a specific business or organization, determination of key elements in the construction of a successful survey, and assessment of survey feedback, including procedures for processing results.

Course Objectives:
1. explain the eight-stage needs assessment model as a surveying technique,
2. classify the most appropriate survey population for a specific business or organization,
3. determine key elements in the construction of a successful survey, and
4. assess survey feedback, including procedures for processing results.

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