The Community College of Baltimore County Continuing Education and Economic Development
CEED
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Small Business - CE

SBA 283 – How to Start Your Own Consulting Business

Learn new ideas and information while discussing how to set up a consulting practice based on individual skills, knowledge and use of effective business practices. Topics include marketing, finances and business planning.

Course Objectives:
Develop a business plan and set a business schedule.
2. Assess the local market and formulate marketing strategies.
3. Establish fair prices and set up a tax plan.

SBA 284 – How To Start A Home Based Photography/Camcorder

This course is designed to provide the small business entrepreneur with photography and camcorder skills information that will enable him/her to establish a home-based business.

Course Objectives:
1. develop a business plan and set a business schedule,
2. assess the local market and formulate marketing strategies, and
3. establish fair prices and set up a tax plan.

SBA 439 – Becoming A Notary: Learning the Rules and Regulations

Learn the rules, regulations and correct practices in performing the responsibilities of a notary public. Topics include a brief history, Maryland rules, practical advice, avoiding problems, new developments and performing competently as a notary.

Course Objectives:
Discuss Maryland rules in historical context.
2. Describe how to properly perform as a notary.
3. List problems to be avoided.
4. Review new developments in the field.

SBA 470 – Producing Outstanding Proposals

This course is for anyone in a business or non-profit organization who submits proposals to win contracts.

Course Objectives:
1. determine the appropriate proposal style;
2. create effective packaging;
3. select appropriate graphics, and
4. establish submission procedures

SBA 485 – Planning Events: Specialty Areas

Learn the principles and practices of professionally planning successful specialty events and significant celebrations. Activities such as conferences, corporate gatherings, retirements, holiday events, birthday parties and anniversaries will be discussed, including the role of the professional event planner, principles and practices.

Course Objectives:
1. discuss the role of the event planner,
2. demonstrate an understanding of event planning principles and practices,
3. determine a corporate client base, and
4. describe the delivery of event services to clients.

SBA 489 – Starting a Pet Sitting Business

Discover how to create, finance and market a successful pet sitting business. Topics include services, animal care and medical concerns, security and safety, licensing, insurance and bonding, taxes and bookkeeping.

Course Objectives:
1. discuss the basic elements of a business enterprise to include hiring employees;
2. discuss basic services to offer for a type of pet;
3. review pricing principles and strategies to market the service;
4. describe how to care for pets and how to deal with pet emergencies and health issues;
5. describe the safety and security concerns of the service;
6. review the legal, ethical, insurance, bonding, tax, and bookkeeping issues; and
7. discuss financing the enterprise.

SBA 503 – Mastery of Business Applications

This course is designed to provide the student with an overview of different business management systems, including marketing, quality management, and project management.

Course Objectives:
1. describe the difference between sales and marketing;
2. define the characteristics of global business;
3. list the different components of operations management; and
4. discuss the differences between Six Sigma and TQM.

SBA 510 – Start Your Own Small Business

This course is designed to provide an overview on how to start a small business. Topics to be covered include types of small businesses and how to start them, creating a unique selling proposition (USP), creating a business plan, incorporating your business, creating a marketing plan, and financing a small business.

Coourse Objectives:
1. demonstrate the ability to distinguish between different small business formats,
2. create a USP for a small business,
3. write a business plan,
4. discuss the different types of incorporation for a small business,
5. develop a marketing strategy for a small business, and
6. list different small business financing options.

SBA 511 – Home Inspection Pre-License Course

Learn about home inspection and prepare to acquire a Maryland state Home Inspection License. Topics include structural and internal systems; professional standards for home inspectors; Maryland Minimum Standards of Practice and Maryland Code of Ethics and inspection report writing.

Course Objectives:
1. examine and evaluate the condition of major structural elements of a house;
2. analyze the condition of exterior elements, including doors, trim, walkways;
3. inspect and assess plumbing, heating, and air conditioning systems; and
4. describe professional standards and ethics for home inspectors.

SBA 514 – Introduction to Internet Writing Markets

This course is designed to enable the student to learn how to earn income through internet-based publishing and marketing opportunities, including e-zine articles, blogs, and online advertising techniques. Topics to be covered include selling e-zine articles and manuscripts to e-publishers, writing for Webzines and online magazines, creating a blog, copyright laws and electronic rights, self publishing on the internet, and creating web-based advertising revenue.

Course Objectives
1. demonstrate knowledge of copyright laws and electronic rights,
2. write effective web site content,
3. list nonfiction internet writing markets,
4. create pop-up menus to improve website navigation,
5. describe self-publishing opportunities using the Internet, and
6. create web-based advertising opportunities.

SBA 516 – Start Your Own Arts and Crafts Business

This course is designed to enable the student to learn how to start a small or home-based business selling arts or crafts products. Topics to be covered include creating a niche for a product; creating a business name and logo; designing office and studio space; supply purchasing; marketing arts/crafts; and selling through retail, wholesale, online, and trade shows.

Course Objectives:
1. define a niche to sell a product,
2. create a business name and logo,
3. design a effective work/studio environment,
4. describe wholesale purchasing techniques,
5. create a marketing plan to sell arts/crafts items, and
6. list several outlets to sell products, and effectively market to them

SBA 521 – Starting a Landlord/Property Management Business

Obtain an overview of the property management business. Topics include evaluating property, overview of housing codes, contracts and leases, and managing tenants.

Course Objectives:
Upon completion of this course, the student should be able to:
1. evaluate a property to determine suitability for rental,
2. demonstrate basic knowledge of code issues,
3. create a lease or contract for rental, and
4. discuss ways to positively manage tenant relations.

SBA 522 – START/OWN/EBAY/DROP-OFF/STORE

Course Objectives:
1. write a business plan including business name, location, and corporate structure;
2. create a marketing plan,
3. describe how to write listings and take photographs that will sell items,
4. create a store layout plan, and
5. use customer service techniques to resolve client issues.

SBA 523 – Business Law for the Small Business Owner

Learn strategies to protect your small business, and develop an understanding of potential legal problems that can arise.

Course Objectives:
1. describe different business models and the legal advantages/disadvantages to each,
2. discuss legal issues related to employee and customer relations,
3. review contracts for legal implications,
4. list issues to consider for small business licensing and regulations, and
5. use several different methods to resolve legal matters.

SBA 524 – A Small Home Business: Growing Plants for Profit

This course is designed to enable the student to learn how to grow and market plants as a small scale profitable home business. Topics to be covered include plant material, growing season, licensing, site preparation, equipment, supplies, climate zone, and marketing.

Course Objectives
1. determine what products to offer;
2. locate suppliers and outlets for the product offered;
3. make the transition from gardener to nursery person;
4. describe climate zones and how to set up suitable growing grounds;
5. select viable products, locate suppliers, and describe the drop-shipping processes;
6. create attention grabbing advertising;
7. describe how to produce shrubs, roses, vines and small fruits; and
8. exhibit strategies for wholesale marketing.

SBA 525 – BUSINESS MATH REFRESHER

This course provides a review of fundamental mathematical calculations used in daily business routines. Topics include review of mathematical operations and terms, review of basic algebraic operations and terms, and applied business math.

Course Objectives:
1. define basic mathematical operations and terms,
2. perform basic mathematical operations with a high degree of accuracy,
3. define basic algebraic operations and terms,
4. perform basic algebraic operations with a high degree of accuracy,
5. identify fundamental applied business math terms, and
6. perform fundamental applied business math calculations with a high degree of accuracy.

SBA 526 – Small Business Marketing on a Shoestring

When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ - without making a big dent in your wallet. Discover how to attract target audiences, entice customers, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success.

Course Objectives:
Upon completion of this course, the students should be able to:
1. develop a step-by-step, customized marketing plan;
2. identify methods for generating referrals that are crucial to company success;
3. recall cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing; and
4. design a personalized plan of action for increasing sales on a minimized budget.

SBA 527 – How to Start an Import/Export Business

This course is designed to enable the student to learn how to start an import/export business, focusing on how a small company can profitably sell products abroad that from overseas can be offered for sale in the US for a substantial mark-up. The student can determine what products to offer and learn where to locate suppliers and outlets for the products. Topics to be covered include determining what products to offer, locating suppliers and outlets for products, government regulations, and advertising.

Course Objectives:
1. determine the products to be offered,
2. locate suppliers and outlets for the products,
3. cite government regulations concerning the import/export businesses,
4. select viable products, locate suppliers, and describe the drop-shipping process, and
5. create attention-grabbing advertising.

SBA 808 – How to Start and Manage Your Own Small Business

Examine management issues and concerns in forming a small business enterprise. Discuss the advantages and disadvantages of self-employment, government resources, types of businesses, markets to explore, legalities and more.

Course Objectives
Upon completion of this course, the student should be able to:
1. identify the major business considerations in forming a business enterprise,
2. discuss the pros and cons of going into business,
3. discuss various financial and accounting concerns,
4. describe how to market and sell the product, and
5. review the technology needs of a modern business.

SBA 824 – Managing the Customer Service Function

Learn about the direction and control of the customer service area in a business or organization. The course examines customer service measurements and the importance of creating and sustaining a customer service focus and culture. Topics include measurements, culture, processes and performance improvement.

Course Objective:
Upon completion of this course, the student should be able to:
1. assess employee skill levels,
2. measure customer satisfaction,
3. identify process improvement opportunities, and
4. implement performance improvement measures.

SBA 825 – Outclass the Others: A Guide to Business Etiquette

Become knowledgeable and comfortable with basic business etiquette, including greetings; conversation skills and networking; table manners; dress and phone call or email correspondence.

Course Objective:
Upon completion of this course, the student should be able to:
1. exhibit confidence and professionalism in greetings and introductions,
2. identify techniques to initiate and maintain a conversation,
3. describe a proper table setting,
4. demonstrate the ability to properly use each item in a proper table setting, and
5. demonstrate proper etiquette with telephone calls and electronic mail.

SBA 826 – Home Inspection Pre-License Training

Train in the field of home inspection and prepare for a Maryland state Home Inspection License. Topics include exterior and interior systems and professional standards for home inspectors.

Course Objective:
Upon completion of this course, the student should be able to:
1. examine and evaluate the condition of major structural elements of a house;
2. analyze the condition of exterior elements to include doors, trims, and walkways;
3. inspect and assess plumbing, heating, and air conditioning systems; and
4. demonstrate an understanding of professional standards for home inspectors

SBA 828 – Start and Operate Your Own Home Based Business

This course is designed to enable the student to learn how to develop entrepreneurial qualities which include motivation, discipline, and creativity. Topics to be covered include a business plan, marketing strategies, and market analysis.

Course Objective:
Upon completion of this course, the student should be able to:
1. develop a business plan,
2. describe marketing strategies,
3. identify the licenses and permits for a home-based business, and
4. research data and generate a market analysis.

SBA 829 – Business Marketing Writing

This course is designed to enable the student to learn to write or identify copy that achieves business and marketing goals. The student learns how business and marketing objectives affect writing choices. Topics to be covered include clear explanations, real-life examples, marketing ethics, business and marketing principles, and written communications.

Course Objective:
Upon completion of this course, the student should be able to:
1. discuss the editing and proofreading processes,
2. demonstrate an understanding of methods to evaluate writing,
3. explain the principles of direct marketing, and
4. discuss ethical considerations and other challenges in the business and marketing professions

SBA 830 – Marketing Your Nonprofit

This course is designed to provide training on how to successfully promote and market a nonprofit organization. Topics to be covered include setting marketing goals and objectives, targeting clients, positioning and branding, conducting a marketing audit, and public relations and promotions.

Course Objective:
1. create marketing goals and objects for a nonprofit organization;
2. describe how to differentiate, select, and target clients;
3. use positioning and branding techniques as marketing strategies;
4. conduct a marketing audit; and
5. implement a public relations and promotions plan.

SBA 831 – Business Continuity Planning

Reduce an organization's risks and shorten recovery time in the event of crises or catastrophes. Develop an understanding of employee roles and responsibilities. Topics include business continuity planning teams; risk assessments; writing the plan and awareness training.

Course Objective:
1. develop a business continuity planning team,
2. complete a risk assessment analysis matrix,
3. create a business continuity plan, and
4. identify recovery training requirements.

SBA 832 – Business of Fashion

Discover what it takes to develop, produce, and market a personal fashion line. Get insider information on how the industry works and how to avoid pitfalls that many face when launching a business in the fashion industry.

Course Objective:
Upon completion of this course, the student should be able to:
1. identify industry processes for developing a garment and distribution channels needed to sell it to the customer,
2. define all price point structures within the industry,
3. identify source fabric and trims based on economies of scale,
4. discuss the process for contracting work out and negotiating prices, and
5. demonstrate an understanding of how to market a line directly to the customer and to distributors

SBA 836 – How to Start and Operate a Landscaping Business

Learn the fundamentals necessary to get your business going after covering design skills, equipment needs, necessary capital, regulations, insurance, marketing and sales accounting and taxes.

Course Objective:
1. develop a marketing strategy for a new business;
2. identify regulations, regulatory agencies and certifications in landscaping; and
3. create an equipment needs assessment.

SBA 909 – Creating A Successful Business Plan

This course is designed to provide the student with information on how to turn business ideas into a solid plan for financing and long term success. Topics to be covered include major components of a business plan, defining business, marketing, and finance.

Course Objective:
Upon completion of this course, the student should be able to:
1. explain different types of financing options,
2. describe strategies for comprehension,
3. describe business start-up process including issues such as licensing and legalities

SBA 912 – Beginner's Guide to Getting Published

Gain the credibility you need to be successful in the writing game if you really want to be published again and again . Taught by a published author, this will help you discover powerful shortcuts most other writers still haven't learned after many years of trying to get published.

Course Objective:
Upon completion of this course, the student should be able to:

1. discuss the steps to getting published, where he/she develops ideas for writing the project , and
how to use electronic equipment to write;
2. explain basic manuscript mechanics, how to present identification information, and how to format manuscripts;
3. identify a query letter, how to format query letters, and how to submit queries to a publisher; and
4. demonstrate how to proofread a manuscript, print the manuscript properly, and create a submission log to track submissions.

SBA 918 – How to Start and Operate Your Own Publishing Business

This course is designed to enable the student to learn to convert manuscripts into extra income by starting a publishing company. The student will be advised how to avoid common pitfalls that can slow the growth of a publishing enterprise. Topics to be covered include profit, plan and design, printers, pricing, barcodes, marketing, and distribution channels.

Course Objective:
Upon completion of this course, the student should be able to:

1. design a book including font selection, layout, and cover design;
2. price a book and select a printer;
3. register publications and obtain copyright ISBN, and the Library of Congress catalog number;
4. use traditional and nontraditional channels to increase sales; and
5. develop initiatives to generate alternate revenue streams for publishing.

SBA 922 – Six Sigma: Total Quality Fundamentals

This course is designed to enable the student to develop the skills and strategies required to prepare for Project Management Institute's prestigious PMP certification exam. The student will learn to master the first six chapters of A Guide to the Project Management Body of Knowledge (PMBOK Guide), the most essential resource for the PMP certification exam. Topics to be covered include project management knowledge areas, five process groups, and 39 project management processess, tips and techniques, key terminology, concepts, and formulas.

Course Objective:
Upon completion of this course, the student should be able to:

1. describe the role of customers in quality, the major elements of a quality system, the nature of
quality objectives, and the components of an effective quality organization;
2. identify the components of the costs of non-quality and learn why reducing variation and using
statistical process control (SPC) is so vital to quality management;
3. determine various methods of performing an internal organizational assessment, and understand
the essence of leadership, which includes leadership styles and models;
4. demonstrate how to effectively build teams, train teams, and manage work groups;
5. determine how to best use standards; and
6. demonstrate an understanding of how auditing can be used to improve processes.

SBA 923 – Six Sigma: Total Quality Applications

Learn how to effectively apply the elements and methds of Six Sigma. Understand how more that 25 tools and methods relate to the DMAIC (define, measure, analyze, improve, and control) model. Determine the relationship of basic statistics to Six Sigma business case including strategic planning, the voice of the customer (VOC), quality function deployment (QFD), benchmarking, and financial investment methods. Discover how to use brainstorming, Pareto charts, and critical to quality to help define processes, problems, and opportunities. Master the use of other key tools such as cause and effect diagrams, checksheets, scatter diagrams, failure mode and effects analysis (FMEA), and force field analysis. Learn the basics of advanced Six Sigma tools such as design of experiments (DOE), analysis of variacne (ANOVA), hypothesis testing, control charts, and probability distributions.

Course Objective:
Upon completion of this course, the student should be able to:

1. explain the elements of the business case for Six Sigma including strategic planning, the voice of the
customer (VOC), quality function deployment (QFD), benchmarking, and financial investment methods;
2. determine how Six Sigma metrics, brainstorming methods, Pareto charts, and critical to quality help
define processes, problems, and opportunities;
3. discover how to apply the M piece of DMAIC by using statistics, sampling, histograms, stem and leaf diagrams, and box and whiskers plots; and
4. describe the basics of run charts, control charts, and process capability

SBA 924 – Purchasing Fundamentals

This course is designed to enable the student to learn how to effectively apply the elements of purchasing by understanding strategic and tactical roles as a purchasing practitioner. This course and its follow-up (Purchasing Applications) will help the student prepare for the internationally recognized Certified Purchasing Manager (C.P.M.) and Accredited Purchasing Practitioner (A.P.P.) exams offered by the Institute for Supply Management (ISM).

Course Objective:
Upon completion of this course, the student should be able to:
1. discuss the financial impact of purchasing to organizations,
2. identify purchasing strategies (make, lease, or buy),
3. discuss environmental considerations (hazardous materials),
4. define internal customer needs,
5. maintain effective purchasing records, and
6. create and manage various purchasing budgets.

SBA 925 – Project Management Fundamentals

This course and its followup (Purchasing Applications will help you prepare for the internationally-recognized Certified Purchasing Manager (C.P.M.) and Accredited Purchasing Practitioner (A.P.P.) exams offered by the Institute for Supply Management? (ISM?).

Course Objective:
Upon completion of this course, the student should be able to:
1. discuss why project management is needed, how a project is defined, and how it differs from programs and tasks;
2. identify various project management resources and understand the four phases of the project life cycle;
3. differentiate between stakeholders and deliverables and learn how to generate project ideas; and
4. identify why project closure is important and learn the steps to successfully close your project.

SBA 927 – Wow! What a Great Event

This course is designed to enable the student to learn how to create and coordinate successful special events. The student will develop skills, find resources, and gain confidence to plan and produce any size or type of event. Topics to be covered include proven tips, techniques and procedures, suppliers for food, decorations, entertainment, budgetary constraints, professional event planners, professional associations or industry groups.

Course Objective:
Upon completion of this course, the student should be able to:

1. identify and analyze elements of an event plan,
2. identify and develop themes,
3. analyze options and make site decisions,
4. develop site plans and diagrams,
5. select food and drink,
6. hire entertainment, and
7. choose and use staff wisely.

SBA 928 – Effective Selling

This course is designed to enable the student to learn how to convert a potential customer into a long term asset. Learning effective selling will lay the groundwork for repeat business and future success. Topics to be covered include knowledge, planning skills, communication techniques, and human nature.

Course Objectives:
1. describe the basic concepts of selling and terminology;
2. describe how to successfully close a sale;
3. develop a marketing plan detailing how a product line will be promoted; and
4. demonstrate how to negotiate successfully.

SBA 932 – Professional Sales Skills

The course is designed to instruct students how to learn how to develop the professional sales skills and entrepreneurial qualities. Topics include business plan, marketing strategies, and market analysis, customer service, buyers, fianancial goals.

Course Objective:
Upon completion of this course, the student should be able to:
1. demonstrate the ability to write a business plan;
2. describe marketing strategies;
3. use marketing techniques to boost sales;
4. establish time management rules for the sales process;
5. explain licenses and permits; and
6. create proposals that are meaningful, timely, and effective

SBA 939 – Successful Construction Business Management

This course is designed to teach students how to gain a powerful and permanent advantage over the competition by practicing expert business management. Learn how to build your company's business skills up to the same high level as your trade skills. This course gives hands-on, practical management tools to help design and construct a superior business operation that serves your customers better and keeps them coming back. Topics include management process, production managers, sales people and estimator, timelines, and project costs.

Course Objective:
Upon completion of this course, the student should be able to:
1. demonstrate how to prepare and use a marketing plan to promote a business plan ahead of the competition;
2. explore the sales process and learn to use sales skills to increase business productivity, manage projects for on-time and on-budget performance and use the schedule system that best controls the project;
3. set up an effective office and use the office operation to enhance the identity of the company; and
4. demonstrate how to prepare and use a marketing plan to promote his/her business ahead of the competition.

SBA 941 – Is Franchising for You?

Learn what franchising is and how to decide if starting a franchise business is the right career choice. Examine the pros and cons of operating a franchise and survey the different industries involved. Learn how franchises work and how to research finance opportunities.

Course Objective:
Upon completion of this course, the student should be able to:
1. describe different types of franchise business opportunities,
2. explain the benefits and disadvantages of running a franchise business,
3. demonstrate the ability to research and select among franchise opportunities, and
4. describe different types of financing for a franchise operation.

SBA 942 – Principles of Sales Management

This course is designed to teach students how to master the art of managing sales teams. Topics to be covered include the essential roles and responsibilities of a sales manager, leadership, motivational and team-building skills, techniques and strategies for communication, conflict resolution, and sales planning.

Course Objectiv:
Upon completion of this course, the student should be able to:
1. demonstrate an understanding of various sales roles and leadership styles,
2. explain the differences between managing for profit and managing for volume,
3. demonstrate the ability to implement techniques for building and motivating sales teams, and
4. demonstrate the ability to effectively apply conflict resolution strategies and techniques

SBA 944 – Administrative Assistant Fundamentals

Learn the essentials of managerial and staff support including information and records management, communications technology, travel and meeting coordination, space planning and office ergonomics.

Course Objective:
Upon completion of this course, the student should be able to:
1. plan meetings, conferences, and travel;
2. discuss the purpose and the need for office policies and procedures; and
3. simplify work processes and increase work efficiency.

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