Be a CCBC brand champion.College Communications manages CCBC’s brand and how it is positioned among key college stakeholders.
This includes the college’s graphic identity, online presence, traditional media and social media outreach, print publications, promotional signage and advertising. Of primary importance are communications designed to attract, enroll, engage and retain students, and those that build community and donor support.
Essentially, it is our job to tell the CCBC story in ways that are meaningful and memorable to the rest of the world. This involves strategic and consistent use of color, images and key messages, including our college logo, tagline and marketing campaigns. By helping us maintain these standards, you present the college in the best possible light and champion the CCBC brand.
Insight into our student media prefs!Our 2018-19 Student Media Preferences Survey shows what students are watching, listening to and reading, and how best to reach them.
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Visual Identity Guide
Key marketing messages
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To ensure clear, consistent, concise communications that engage our audiences and connect them in meaningful ways to CCBC’s mission, it is important that we all follow these editorial guidelines.
Web content standards
Departments throughout the college contribute to the development and maintenance of the college website. Whether we're talking about selecting photos, writing for the web or linking to other sites, it's critical that the site emerges with a single, clear, consistent and credible voice. Our Web Content Standards are meant to help us do just that.
CCBC's aspirational See What You Can Be campaign showcases all of the possibilities we provide to our many audiences.
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