What is Newsworthy?
Newsworthiness is the term used to describe whether or not a topic is interesting enough for people to want or need to know. It’s the first thing the Media Relations team considers before pitching a story or drafting a press release.When reaching out to the media, it’s essential to keep in mind that the newsworthiness of a story is always the journalist’s call. However, there are some factors that we normally consider to determine our chances of gaining media coverage.