Digital Marketing Assistant, Continuing Education Workforce Certificate
Digital Marketing Assistants work with new and ongoing marketing campaigns by collecting audience feedback, using data analytics to measure marketing performance, attracting and engaging with customers online, developing engaging content, and creating presentations and reports to update stakeholders on the progress or success of a marketing campaign. Positions can be found in many industries, including business,law, healthcare, and more.
This program features courses that will provide students with essential skills and knowledge relevant to today's dynamic marketing environment, with an emphasis on digital marketing. The program consists of four courses that include topics such as basic marketing principles, digital marketing fundamentals, current technology for creating online and printed media, online marketing strategies, data analytics, graphic design basics, website considerations, and content creation and effective business writing for print and web. Additionally, students will be prepared for the Fundamentals Digital Marketing certification exam.
Students enrolling in this program should possess strong computer literacy skills, proficiency in MS Office suite, excellent written and verbal communication skills, strong organizational skills, effective time management abilities, and the ability to work both independently and as part of a team. Access to a computer and internet is also necessary.
Digital Marketing Assistants find employment opportunities in various industry sectors, including privately held companies and non-profit organizations. For additional career information, please refer to Career Coach: https://ccbc.emsicc.com/.
Upon successful completion of this Continuing Education Workforce Certificate, students will be able to:
1. identify basic marketing concepts and terminology;
2. apply fundamentals of digital marketing to a campaign;
3. explain goals and elements of a digital marketing strategy;
4. create engaging online content for a specific target audience;
5. use a variety of technology and software applications to create marketing material for several formats;
6. demonstrate necessary skills and prepare to earn the Google Digital Marketing Certification;
7. create a portfolio of digital marketing materials; and
8. assume responsibility for continued professional and personal development through continuing education.
Business Pathway - Pathways are designed to help you meet your academic and career goals by aligning related courses and programs. Pathway students participate in a variety of activities that help explore career opportunities in their field of study. You can meet with a CCBC advisor who help align — or realign — your educational plan with the Pathway that best supports you and your goals.
CCBC Credential: Students will be awarded a Continuing Education Workforce Certificate, and will have access to a Continuing Education academic record (transcript).
External Credential: Fundamentals of Digital Marketing Certificate
Certifying Organization: Interactive Advertising Bureau Europe and The Open University
Financial Aid and Payment Options
We offer financial aid by packaging public and private funding options to those who qualify, in select Continuing Education courses and programs. Additional opportunities for financial support include partial payment options through Nelnet Business Solutions and tuition waivers for those who qualify. Resources outside of CCBC may also be available through employer/sponsor paid tuition, the Department of Rehabilitation Services (DORS), and your local office of workforce development.
This program is eligible for Baltimore County Public School Blueprint funding.
To apply, go to www.ccbcmd.edu/apply and complete the CCBC Continuing Education Workforce Certificate program application. An email will then be sent with program information and any additional requirements necessary to apply for the program.
Open Entry – No screening or documentation required.
Prior Learning Assessment
This program has no options for obtaining course waiver(s) for prior learning.
Program Course Sequence