Digital Marketing Assistant, Continuing Education Workforce Certificate

Digital Marketing Assistant, Continuing Education Workforce Certificate

Digital Marketing Assistants work with new and ongoing marketing campaigns by collecting audience feedback, using data analytics to measure marketing performance, attracting and engaging with customers online, developing engaging content, and creating presentations and reports to update stakeholders on the progress or success of a marketing campaign. Positions can be found in many industries, including business,law, healthcare, and more.

This program features courses that will provide students with essential skills and knowledge relevant to today's dynamic marketing environment, with an emphasis on digital marketing. The program consists of four courses that include topics such as basic marketing principles, digital marketing fundamentals, current technology for creating online and printed media, online marketing strategies, data analytics, graphic design basics, website considerations, and content creation and effective business writing for print and web. Additionally, students will be prepared for the Fundamentals Digital Marketing certification exam.

Students enrolling in this program should possess strong computer literacy skills, proficiency in MS Office suite, excellent written and verbal communication skills, strong organizational skills, effective time management abilities, and the ability to work both independently and as part of a team. Access to a computer and internet is also necessary.

Digital Marketing Assistants find employment opportunities in various industry sectors, including privately held companies and non-profit organizations. For additional career information, please refer to Career Coach: https://ccbc.emsicc.com/.

Program objectives

Upon successful completion of this Continuing Education Workforce Certificate, students will be able to:

1. identify basic marketing concepts and terminology;

2. apply fundamentals of digital marketing to a campaign;

3. explain goals and elements of a digital marketing strategy;

4. create engaging online content for a specific target audience;

5. use a variety of technology and software applications to create marketing material for several formats;

6. demonstrate necessary skills and prepare to earn the Google Digital Marketing Certification;

7. create a portfolio of digital marketing materials; and

8. assume responsibility for continued professional and personal development through continuing education.