Digital Marketing Assistant, Continuing Education Workforce Certificate

Digital Marketing Assistants work with new and ongoing marketing campaigns by collecting audience feedback, using data analytics to measure marketing performance, attracting and engaging with customers online, developing engaging content, and creating presentations and reports to update stakeholders on the progress or success of a marketing campaign. Positions can be found in many industries, including business,law, healthcare, and more.

This program features courses that will provide students with essential skills and knowledge relevant to today's dynamic marketing environment, with an emphasis on digital marketing. The program consists of four courses that include topics such as basic marketing principles, digital marketing fundamentals, current technology for creating online and printed media, online marketing strategies, data analytics, graphic design basics, website considerations, and content creation and effective business writing for print and web. Additionally, students will be prepared for the Fundamentals Digital Marketing certification exam.

Students enrolling in this program should possess strong computer literacy skills, proficiency in MS Office suite, excellent written and verbal communication skills, strong organizational skills, effective time management abilities, and the ability to work both independently and as part of a team. Access to a computer and internet is also necessary.

Digital Marketing Assistants find employment opportunities in various industry sectors, including privately held companies and non-profit organizations. For additional career information, please refer to Career Coach:

Program objectives

Upon successful completion of this Continuing Education Workforce Certificate, students will be able to:

1. identify basic marketing concepts and terminology;

2. apply fundamentals of digital marketing to a campaign;

3. explain goals and elements of a digital marketing strategy;

4. create engaging online content for a specific target audience;

5. use a variety of technology and software applications to create marketing material for several formats;

6. demonstrate necessary skills and prepare to earn the Google Digital Marketing Certification;

7. create a portfolio of digital marketing materials; and

8. assume responsibility for continued professional and personal development through continuing education.

CCBC Pathway

Business Pathway - Pathways are designed to help you meet your academic and career goals by aligning related courses and programs.  Pathway students participate in a variety of activities that help explore career opportunities in their field of study.  You can meet with a CCBC advisor who help align — or realign — your educational plan with the Pathway that best supports you and your goals.

Program Credential

CCBC Credential: ​Students will be awarded a Continuing Education Workforce Certificate, and will have access to a Continuing Education academic record (transcript).​

External Credential:  Fundamentals of Digital Marketing Certificate

Certifying Organization: Interactive Advertising Bureau Europe and The Open University

Financial Aid and Payment Options

We offer financial aid by packaging public and private funding options to those who qualify, in select Continuing Education courses and programs. Additional opportunities for financial support include partial payment options through Nelnet Business Solutions and tuition waivers for those who qualify. Resources outside of CCBC may also be available through employer/sponsor paid tuition,  the Department of Rehabilitation Services (DORS), and your local office of workforce development.

Program Length

​4 months

Program Requirements

This program is eligible for Baltimore County Public School Blueprint funding.

Application Process

To apply, go to and complete the CCBC Continuing Education Workforce Certificate program application.  An email will then be sent with program information and any additional requirements necessary to apply for the program.

Open Entry – No screening or documentation required.

Prior Learning Assessment

This program has no options for obtaining course waiver(s) for prior learning.

Program Course Sequence



Course Title



Textbook Information

(approximate cost; subject to change)




Foundations of Marketing





MAR015 Technology for Marketing Assistants 48 Included




Content Creation for Marketing





MAR017  Fundamentals of Digital Marketing 42 Included



Course Series Totals:






Program Contact Information

Program Coordinator: Priscilla Cheung-Ing | |443-840-​1612​ | Essex BESS 116

Program Assistant: Kristal Parker || 443-840-4483 | Owings Mills 302​