Mass Communication MCOM 111 – 3 Credits Introduction to Broadcasting and Mass Communication Presents the historical development of the telegraph, telephone, radio, television, and the telecommunications industry and its impact on society; examines the rapid growth and development of the Internet and introduces students to the inventors, patents, scriptwriting formats, development of federal regulation, and careers in broadcasting. Prerequisites: RDNG 052 and ENGL 052 MCOM 112 – 3 Credits Introduction to Applied Advertising, Public Relations, and Marketing Focuses on analyzing and creating the types of promotional messages organizations produce to achieve their advertising, public relations, and marketing goals; emphasizes critical analysis of message design and content used to achieve marketing objectives. Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054 MCOM 113 – 3 Credits Information Gathering for Mass Communication Focuses on the source selection and information gathering processes used in two of the most rapidly changing information dissemination environments: marketing/promotion and news reporting; emphasizes critical assessment of the relevance, credibility, and perspective of each source used. Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054 MCOM 121 – 3 Credits Publication Copywriting and Design Explores the writing of copy and effective design for newsletters, brochures, fliers, advertisements, and business reports; emphasis is placed on factors affecting readability, the use of copy as an element of design, copy fitting, and copy formatting for print and electronic publications. Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054 MCOM 130 – 3 Credits Electronic Media Programming Covers the fundamental programming strategies for conveying information, ideas, and values to target audiences. Emphasizes roles of management, advertisers, regulatory agencies, program producers, and media consumers; focuses on the development and distribution of television and radio program formats and series. Prerequisites: ENGL 052 or ESOL 052 and RDNG 052 or ESOL 054 MCOM 131 – 3 Credits Stagecraft Gives practical study of basic technical production; emphasizes scenic construction and lighting techniques; includes scenic design, construction, rigging, painting, and the operation of lighting equipment; consists of lecture as well as shop hours; requires participation as technical crew and in Departmental productions. NOTE: Same as THTR 131. Credit can be earned for one course only. MCOM 135 – 3 Credits Acting for Television and Motion Pictures Provides the opportunity for students who wish to enter media production in some aspect to discern and develop the ability to perform in the unique milieu of acting before the camera; involves an examination of these elements within the technical and performance demands of television and film production. NOTE: Same as THTR 135. Credit can be earned for one course only. Prerequisites: RDNG 052 or ESOL 054 and ENGL 052 MCOM 149 – 3 Credits Television and Radio Announcing Explores the study of and involves practice in the techniques, duties, and tasks of the radio and television announcer; emphasis is placed on acquiring skills in analysis of copy, interpretation, and communication in a variety of speaking roles in front of the microphone and the camera. Prerequisite: SPCM 101 or SPCM 105; SPCM 111 recommended MCOM 150 – 3 Credits The Movies: Historical and Aesthetic Perspective Examines development of motion pictures from their origin as a late 19th century curiosity to their present status as a powerful form of mass communication; covers the development of film techniques and the evolution of popular movie genres such as the western, the horror film, the science fiction/fantasy film, and the animated feature film. NOTE: Same as HIST 150. Credit can be earned for one course only. Prerequisite: ENGL 101 MCOM 151 – 3 Credits Introduction to Journalism Introduces the skills, principles, and ethics of news reporting and news writing; covers different types of journalistic writing (feature, editorial, and news story) and news gathering, interviewing, and writing. NOTE: Same as ENGL 151. Credit can be earned for one course only. Prerequisite: ENGL 101 with a grade of "C" or higher. MCOM 152 – 3 Credits Newspaper Production Focuses on the editorial and practical process for meeting deadlines, paste-ups, and getting the paper distributed. NOTE: Same as ENGL 152. Credit can be earned for one course only. Prerequisites: ENGL 101 and ENGL 151 or MCOM 151 MCOM 170 – 3 Credits Television Production Explores the environment of the television studio; provides a pragmatic "hands-on" experience with technical equipment and aesthetic design used in the pre-production, production, and post-production sequence of a video presentation. NOTE: Same as THTR 170. Credit can be earned for one course only. Prerequisites: RDNG 052 or ESOL 054 and ENGL 052 MCOM 231 – 3 Credits Film and Television Writing Presents screenings of important films and television programs illustrating the script writer's craft. Focuses on screenplays' unique format, analyzing scripts, and the writing and re-writing of students' work. May include studio production of some scenes. NOTE: Same as ENGL 231. Credit can be earned for one course only. Prerequisite: ENGL 101 with a "C' or higher or written permission from instructor required MCOM 271 – 1 Credit Internship in Communications Provides practical experience in a work environment for the advanced student (in Journalism, Speech, Mass and Corporate Communications). Includes work experiences in business, industry, educational institutions, social services organizations, or other agencies involved in the appropriate communications activity. Requires supervision by an appropriate advisor during the internship, establishment of learning objectives, and a journal documenting the completion of the learning objectives. Prerequisite: Six credits in the major area and written permission from program coordinator required MCOM 272 – 2 Credits Internship in Communications Provides practical experience in a work environment for the advanced student (in Journalism, Speech, Mass and Corporate Communications). Includes work experiences in business, industry, educational institutions, social services organizations, or other agencies involved in the appropriate communications activity. Requires supervision by an appropriate advisor during the internship, establishment of learning objectives, and a journal documenting the completion of the learning objectives. Prerequisite: Six credits in the major area and written permission from program coordinator required MCOM 273 – 3 Credits Internship in Communications Provides practical experience in a work environment for the advanced student (in Journalism, Speech, Mass and Corporate Communications). Includes work experiences in business, industry, educational institutions, social services organizations, or other agencies involved in the appropriate communications activity. Requires supervision by an appropriate advisor during the internship, establishment of learning objectives, and a journal documenting the completion of the learning objectives. Prerequisite: Six credits in the major area and written permission from program coordinator required