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SALES and MARKETING


MAR 135
Advanced Mobile Marketing

Develop your mobile marketing skills as you study mobile marketing metrics and review the elements of a successful mobile marketing campaign. Different types of apps, metrics, campaign design and execution are included.
Total Cost: $245 (Tuition: $67 Fees: $178)

CRN# Day/# DATES TIME LOCATION

32313 Arranged 11/3-28 Arranged WWW

MAR 138
Continuing Education Mobile Marketing Certificate

Find out how to market your business using location-based marketing, mobile payments, QR codes and more. Discover how to create basic smartphone applications, and learn how to develop a mobile marketing campaign. You will work towards a continuing education certificate in mobile marketing from the Learning Resources Network (LERN), a nationally -recognized leader in continuing education programming. It consists of three courses, "Introduction to Mobile Marketing," "Creating Cell Phone Apps for Your Business," and "Advanced Mobile Marketing."
Total Cost: $595 (Tuition: $140 Fees: $455)

CRN# Day/# DATES TIME LOCATION

32439 Arranged 9/2-11/28 Arranged WWW

MAR 134
Creating Cell Phone Apps for Your Business

Discover how to build smart phone applications for a business without any of the programming that is normally required. This class is designed for business owners and those needing to quickly deploy smartphone applications and is oriented to the student without a technical background. Please note that this class does not include any programming.
Total Cost: $245 (Tuition: $40 Fees: $205)

CRN# Day/# DATES TIME LOCATION

32334 Arranged 10/6-31 Arranged WWW

MAR 128
eMarketing Essentials

Understand the principles of eMarketing to promote your organization. You will work towards a continuing education certificate in eMarketing from the Learning Resources Network (LERN), a nationally-recognized leader in continuing education programming. It consists of three courses, "Improving Email Promotions," "Boosting Your Website Traffic," and "Online Advertising."
Total Cost: $495 (Tuition: $60 Fees: $435)

CRN# Day/# DATES TIME LOCATION

32423 Arranged 9/2-11/28 Arranged WWW

MAR 126
eMarketing Essentials: Boosting Your Website Traffic

Develop your skills in boosting web site traffic, including how to analyze visitor traffic, search engine optimization, and redesigning web copy.
Total Cost: $195 (Tuition: $20 Fees: $175)

CRN# Day/# DATES TIME LOCATION

32421 Arranged 10/6-31 Arranged WWW

MAR 125
eMarketing Essentials: Improving Email Promotions

Discover new ways to improve email promotions, and discover how to analyze response rates. Learn about when to email, what to email, testing email copy, and tracking and testing email promotion.
Total Cost: $195 (Tuition: $20 Fees: $175)

CRN# Day/# DATES TIME LOCATION

32438 Arranged 9/2-26 Arranged WWW

MAR 127
eMarketing Essentials: Online Advertising

Use online advertising techniques to better market your organization. Pay-per-click advertising, Adword campaigns, and other social media marketing techniques are explored.
Total Cost: $195 (Tuition: $20 Fees: $175)

CRN# Day/# DATES TIME LOCATION

32419 Arranged 11/3-28 Arranged WWW

MAR 143
Introduction to Mobile Marketing

Explore how mobiles are changing the way consumers interact with brands and connect to the world. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. Discover how mobile marketing can increase capabilities to retain current customers and gain new ones.
Total Cost: $195 (Tuition: $20 Fees: $175)

CRN# Day/# DATES TIME LOCATION

32339 Arranged 9/2-26 Arranged WWW

MAR 118
Marketing Your Business on the Internet

Find out how to market your business on the Internet, even if you have little or no money to spend. In this practical, hands-on course, you'll learn little-understood secrets about the types of businesses that thrive on the web. Establishing an Internet presence, building online brand identity, and low-cost promotion strategies are included.
Total Cost: $109 (Tuition: $20 Fees: $89)

CRN# Day/# DATES TIME LOCATION

32812 Arranged 12/10-1/30/15 Arranged WWW

SBA 526
Small Business Marketing on a Shoestring

Learn how to use the same marketing tricks the big companies employ-without making a big dent in your wallet. Discover how to attract target audiences, entice customers, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success.
Total Cost: $109 (Tuition: $20 Fees: $89)

CRN# Day/# DATES TIME LOCATION

30874 Arranged 8/20-10/10 Arranged WWW

MAR 146
Using Social Media in Business

Learn how to use the five most popular social media platforms - Facebook, Twitter, LinkedIn, Pinterest, and Google+ - to grow and promote your business.
Total Cost: $109 (Tuition: $20 Fees: $89)

CRN# Day/# DATES TIME LOCATION

33373 Arranged 9/17-11/7 Arranged WWW

33375 Arranged 10/15-12/5 Arranged WWW

33377 Arranged 11/12-1/2 Arranged WWW

Updated 7/10/2014

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