See What You Can Be
There’s a new, more accomplished version of you waiting to be realized. CCBC. See what you can be.That’s the message that comes through with resonance, clarity and attention-getting style via CCBC’s current marketing campaign, SEE WHAT YOU CAN BE. The campaign, well tested with market research, focuses on the aspirations of CCBC’s main audience segments and connects them to the valuable outcomes of a CCBC education: degree/transfer, career training and life enrichment.
Through an integrated mix of radio, TV, direct mail, display, digital and online communications, the campaign positions the college for continued increases in awareness, recognition and enrollment, while also demonstrating the college’s unique role in transforming the lives of people of all ages, backgrounds and ambitions in the communities we serve.
