Essential Skills for Entrepreneurs, Continuing Education Workforce Certificate

A small business owner or entrepreneur is responsible for the growth, overall direction, and everyday operation of a business. Specific activities vary according to the business' size and industry and may include: reviewing sales reports, profit and loss statements, and other financial reports; hiring, training, and managing staff; understanding federal, state, and local laws; marketing; and directing activities for sales or production staff. In this course series, students will learn foundational knowledge necessary for starting a business.​ 

This program features foundational courses for a new business owner: instruction on key aspects of starting a business, how to write a business plan and why one is important, how to fund the start up and early growth  of a business, and identifying potential funding  sources, and marketing basics needed to launch and grow a business.

Students entering this program should have ​good planning and organizational skills; strong oral and written communication skills; strong interpersonal skills; and good problem solving skills.

​Students will be better prepared to start  their own business entity or manage a small business. Careers in this field are available in a broad range of privately held companies, government agencies, and non-profit organizations. Additional career information may be found in Career Coach:

Program objectives

Upon successful completion of this Continuing Education Workforce Certificate, students will be able to:

1. identify the skills needed to start a new venture,

2. demonstrate best practices for starting and operating a business and identify resources for success,

3. develop confidence to set and meet personal and professional goals, and

4. assume responsibility for continued professional and personal development through continuing education.​

CCBC Pathway

Business Pathway - Pathways are designed to help you meet your academic and career goals by aligning related courses and programs.  Pathway students participate in a variety of activities that help explore career opportunities in their field of study.  You can meet with a CCBC advisor who help align — or realign — your educational plan with the Pathway that best supports you and your goals.

Program Credentials

CCBC Credential: Students will be awarded a Continuing Education Workforce Certificate and have access to a Continuing Education academic record (transcript).

Financial Aid and Payment Options

We offer financial aid by packaging public and private funding options to those who qualify, in select Continuing Education courses and programs. Additional opportunities for financial support include partial payment options through Nelnet Business Solutions and tuition waivers for those who qualify. Resources outside of CCBC may also be available through employer/sponsor paid tuition,  the Department of Rehabilitation Services (DORS), and your local office of workforce development.

Length of Training

6 months
Course series offered at various CCBC sites and remotely via Zoom.

Program Requirements

High School Diploma or GED recommended

This program is eligible for Baltimore County Public Schools Blueprint funding.

Application Process

To apply, go to and complete the CCBC Continuing Education Workforce Certificate program application.  An email will then be sent with program information and any additional requirements necessary to apply for the program.

Open Entry – No screening or documentation required.

Prior Learning Assessment

This program has potential options for waiving select courses based on previous coursework or articulated coursework from an approved curriculum. Maximum number of program hours that may be earned from prior learning: 15

Program Course Sequence



Course Title

Course Hours

Textbook Information

(approximate cost; subject to change)





How to Start and Manage Your Own Small Business


Materials provided




Customize Your Business Plan


Materials provided




The A,B,C's of Small Business Funding


Materials provided




Small Business Marketing Strategies


Materials provided


Course Series Totals:








Career Coach

Research your career interests, explore live job postings, take a career assessment, discover which companies in the Baltimore region are hiring, and more.  View a brief tutorial video on how to use Career Coach at  Explore career and training opportunities at

Program Contact Information

​Coordinator: Moire Riley | | 443-840-1804 | Hunt Valley 106

Administrative Assistant: Kristal Parker| | 443-840-4483 |OMC 302