Web Traffic Request

Google Analytics reports are available for web content collaborators, contributors and owners. Recipients may forward the reports to colleagues and supervisors as necessary.

To request analytics, email Moneca Pinkett at mpinkett2@ccbcmd.edu. Please include a list of page URLs to include in the report as well as a start and end date. For example: June 13, 2021 - June 13, 2022.

Turnaround time

Analytics requests are processed on an as-needed basis while the Web Team continues to work on the Website Redevelopment Project. We recommend submitting your request at least 3-weeks in advance.

Analytics data available

  • Pageviews - the total number of pages viewed. Repeated views of a single page are counted.

  • Unique pageviews - how many times a visitor views a page in a session. Unlike regular pageviews, it does not count when a viewer refreshes or returns to a page during a visit to a website.

  • Time on Page - the average amount of time users spend viewing a specified page or screen, or set of pages or screens.

  • Entrances - how many users begin a session on a certain page. People often think entrance means it is just the first page that viewers see when entering the website, but that is not the case.

  • Bounce Rate - the percentage of single pageviews per session on a website. A single pageview means the user lands on your website then does not click on anything else before departing. The bounce rate percentage is calculated by dividing the number of times a viewer landed on your page and did nothing by the total number of sessions.

  • % Exit - percentage of people that leave a certain page on your website. This can show you your pages people are leaving the most often from. It can also mean nothing if, for example, you have a high Exit % on your contact us page. This is because people will fill out the form and then leave most of the time.