Web users today expect and rely on dynamic media.

The use of professional video content to show, illustrate and inform can be a powerful tool. All requests to add video to the CCBC website must be submitted to the Web Management Team. The following standards are used in determining whether or not a video will appear on the CCBC website.

High quality, professional video

You should always strive to make certain that any video you use on the website is as professional as possible in terms of image quality, sound, lighting and editing. All video should be shot in high definition (1280 pixels wide x 720 pixels high) and clear, crisp audio is essential (AAC codec). The College Communications department can assist your department in producing high quality video for major projects, either by tapping in-house resources or by helping you coordinate external video production resources.

Contact Creative Services for more information.

Up-to-date video

Clothing, hairstyles, cultural references, slang, technology and other visual and verbal cues can give viewers a powerful and immediate indication that something is old. Unless there is a contextual reason for a dated reference, such imagery or dialog can give the impression that your content is out-of-date and that those who maintain it are careless. This undermines the credibility not only of your content, but also of the entire site.


Be conscious of copyrights for video clips and music. Know the source of any clips and background music you’re including and make sure you have permission to use them. Be sure to adhere to CCBC’s copyright policy.


No videos will be uploaded to CCBC’s content management system (Sitecore). All videos featured on the CCBC site are posted on YouTube, preferably the CCBC YouTube channel: CCBCMD. Other approved YouTube channels are: CCBC Instructional Media, CCBC Live and CCBC TV. Video content must be vetted through Creative Services to ensure there are no violations regarding copyright, branding, accessibly and then will be uploaded.

The designated content contributors and owners must monitor all content, including videos, to ensure that the content is still current and relevant. If the external video is removed or no longer relevant, inform the Web Content Managers immediately so the video can be removed from the page to ensure the page loads correctly without errors.

Make videos accessible

Standards for video accessibility

The following features are required for all videos embedded on the public facing CCBC website (
  • Text alternatives - Provide text alternatives for any non-text content so that it can be changed into other forms, such as large print, braille, speech, symbols or simpler language.
  • Time-based media - Provide alternatives for time-based media.
  • Adaptable content - Create content that can be presented in different ways (for example simpler layout) without losing information or structure.
  • Distinguishable content - Make it easier for users to see and hear content including separating foreground from background.
  • Keyboard accessible - Make all functionality available from a keyboard.
  • Enough time - Provide users enough time to read and use content.
  • Seizures and physical reactions - Do not design content in a way that is known to cause seizures or physical reactions.
  • Compatible - Maximize compatibility with current and future user agents, including assistive technologies.
Re-editing video content requires re-editing captions, transcripts and/or audio descriptions. Web Content Accessibility Guidelines 2.1 Section 1.2 (Time-based Media) includes a full description and analysis of the audio, video and multimedia accessibility requirements set by the federal government.

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