Stay ahead of your content updates
Make sure your web content stays relevant, accurate and current by planning your updates ahead of time!Having a well laid out plan, such as a content calendar, is essential to ensure that your content updates are posted on time. We know planning your content ahead of time sounds like a big commitment at first, but you can rest assured it will save you time and frustration in the end and you’ll enjoy the peace of mind knowing that all your content updates will be published on time.
Think of content strategy as a cooking recipe for your favorite dish. You could try to go from memory, but why risk it.
What is a content calendar?
Why is this important?
What content should be included in your calendar?
How to create a content calendar
Remember, web publishing is not instantaneous. When creating your plan, make sure it accounts for the processing time needed for publishing. For example, if you have program data that needs to be updated once a year, in your content calendar, allow enough time to account for the 2-3 days approval time.
Use the below chart to help you plan when to submit your updates to the Web Team.
Use the below chart to help you plan when to submit your updates to the Web Team.
Estimated Completion Time
Services | Trained Web Content Contributors & Owners | All Other Departments |
Update existing page | 2-3 business days | 1-2 weeks |
Add new event | up to 5 business days | up to 5 business days |
Add a new page | 2-4 weeks | 4-6 weeks |
Add a new section | 2-4 weeks | 4-6 weeks |
Share your content calendar!
Your calendar should be shareable so that your team and other departments can use this tool to plan and coordinate all content activity.Send the web team a copy of your calendar so we can feature it here:
Keep checking back as we add more content calendars.