Terminology
Pageviews are the total number of pages viewed. Repeated views of a single page are counted.
Unique pageviews report how many times a visitor views a page in a session. Unlike regular pageviews, it does not count when a viewer refreshes or returns to a page during a visit to a website.
Time on Page is the average amount of time users spend viewing a specified page or screen, or set of pages or screens.
Entrances show how many users begin a session on a certain page. People often think entrance means it is just the first page that viewers see when entering the website, but that is not the case.
Bounce Rate is the percentage of single pageviews per session on a website. A single pageview means the user lands on your website then does not click on anything else before departing. The bounce rate percentage is calculated by dividing the number of times a viewer landed on your page and did nothing by the total number of sessions.
The % Exit is the percent of people that leave a certain page on your website. This can show you your pages people are leaving the most often from. It can also mean nothing if, for example, you have a high Exit % on your contact us page. This is because people will fill out the form and then leave most of the time.
Page Value is a set of data to give you an idea which pages are contributing the most to conversions. When a page is involved in a lot of conversions it will have a higher value than a page that is not. This data is tracked across all sessions to give owners a glimpse into the big picture of how each web page is performing.
