Decentralized Content Management

The CCBC website is a big place with lots of pages to maintain.​

While the Web Management Team is responsible for the design, development, implementation and maintenance of the college's website, we rely on our content contributors and owners for day-to-day edits of pages they have been assigned.

Shared Governance

CCBC’s website is built on a decentralized content management model, which allows designated content contributors to add and update content on the site. This is facilitated by the college’s content management system (CMS), Sitecore.

Since content management is a shared responsibility, the Web Management Team created a Web Content Agreement to document the roles and permissions of all users specific levels of access to add and edit content on the site.

Deans and Vice Presidents determine who is responsible for contributing content to the college website that requires the knowledge of subject matter experts within their management areas. This means designating one or more content contributors and content owners and specifying who has access to edit, review and/or approve specific pieces or classes of content.

Each individual role has specific content responsibilities in the publishing process, but each falls into one of the categories below:

Deans and Vice Presidents

Deans and vice presidents formally designate contributors and owners for website content that falls within their purview using the Web Content Agreement. This designation is a formal process and implies shared accountability for the accuracy of content and adherence to approved Web Content Standards.

Content Owners

Content owners are full-time employees who are organizationally responsible for the accuracy of content in which they are subject matter experts. Owners are trained in the College’s web standards, the use of Sitecore to update content and Sitecore approval function.

Responsible for:
  • Extracting and validating information.
  • Writing or converting the content that's suitable for the audience.
  • Being aware of multiple points-of-view regarding the criticality of the tasks and competencies.
  • Collaborating with the Web Team to design and develop new pages for the CCBC website.
  • Reviewing monthly and ensure content is always current.
  • Content owners must be available to quickly and accurately vet content before approving it for the publishing process.
Requirements:
  • Are listed in the Web Content Agreement and signed by the appropriate dean or vice president.
  • Are confident in their ability to operate a computer, including basic activities such as:
    • Updating software
    • Managing files
    • Navigating the internet in multiple browsers
    • Using standard word processing software (to format text and add links)
  • Understand and communicate the web marketing strategies of their department.
  • Are able to dedicate at least 10 percent of their weekly responsibilities to content curation.
  • Complete any additional required training.

Content Contributors

Content contributors are full-time employees responsible for updating content on the CCBC website. Contributors are trained in the College’s web standards and in the use of Sitecore to update content.

Responsible for:
  • Adding internal and external links.
  • Revising contact information.
  • Submitting events.
  • Submitting appropriately sized images.
  • Uploading new PDFs.
  • Replacing existing PDFs.
  • Determining where to post the content (student portal, employee portal, social media and/or public facing website).
  • Abiding by Associated Press style of writing.
  • Requesting new pages.
Requirements:
  • Are listed in the Web Content Agreement and signed by the appropriate dean or vice president.
  • Are confident in their ability to operate a computer, including basic activities such as:
    • Updating software
    • Managing files
    • Navigating the internet in multiple browsers
    • Using standard word processing software (to format text and add links)
  • Understand and communicate the web marketing strategies of their department.
  • Are able to dedicate at least 10 percent of their weekly responsibilities to content curation.
  • Complete any additional required training.

Content Collaborators

Content collaborators are CCBC employees who assist with gathering content for contributors and the Web Management Team. CMS (Sitecore) training and access is not required.

Many departments throughout the college work with the Web Team to ensure content automation through the data feeds and YouTube video embeds run as smoothly as possible. For example, catalog leaders work with the Web Management Team to ensure the program data is adequately updated.

Marketing Coordinators

The Marketing Coordinator role allows other members of the Marketing Department to create news articles, edit existing pages, and request new marketing campaign pages. Content is reviewed by the Web Team or Media Relations Team prior to publishing.

Media Relations Team

The Media Relations Team is specially qualified to publish news articles, press releases, and In the News content directly to the college website as final approvers. News content appears in headlines on the homepage, in the Newsroom, and renderings strategically placed throughout the site.

Media services»

Social media policy»

Web Management Team

Web Management Team (Web Team) handles the maintenance and growth of CCBC’s public facing website.

Our responsibilities also include:
  • Strategic planning to meet college online communication and service goals as they relate to www.ccbcmd.edu.
  • Administration of Sitecore, the college’s content management system.
  • Review and publish content to the website, including event submissions.
  • Process, document and maintain permissions, roles and workflows within Sitecore.
  • Closely manage and maintain mission critical sections of the website.
  • Ensure content adheres to Web Content Standards and federal regulations.
  • Continuously improve user interface, user experience and search engine optimization.
  • Research, prioritize and implement new development projects.
  • Determine and manage site architecture and media library.
  • Develop and test disaster recovery protocols.
  • Review and provide Google analytics reports.
  • Provide web content training and documentation.

Contributing to the College website

Are you a subject matter expert in your department? Would you like to update content in your department’s web section?

Page editor training will resume in 2023. In the meantime, web content collaborators are encouraged to use Microsoft Word-based content templates to format page updates. Learn more »