Search engines view links to your website as votes or recommendations for a website, so it is important to get as many links to your page as possible. Keep in mind though, that not all links are equal. A large number of links from low quality websites (like spam sites, content farms or sites that you can pay to link to your site) can actually hurt your search rankings. Some ideas for building links to your department pages are:
Local associations & organizations. Is your school or department associated with a professional association? Is your program accredited by a regional or national body? Does your department work with the local Chamber of Commerce, a business association or the Better Business Bureau? Local organizations like these will link back to CCBC and help search engines trust us as a local authority site. Try to think of other local groups with which your department or program are affiliated.
Local blogs & websites. We live in an area populated by great local sites and blogs that we can tap into. Links from these sites establish local trust that the search engines look for so comment on these blogs and include links to your department pages, offer to post or request a link for a valuable local resource.
Social media. Link to your department page from Facebook, LinkedIn, YouTube, Instagram and especially Twitter. Refer to
CCBC’s social media policy for guidance and protocols.